GivingTuesday Data Commons - logo short version
GivingTuesday Data Commons logo

Research Agenda

The GivingTuesday Data Commons investigates the nature of generosity globally using quantitative and qualitative methods. Our mission is to generate insights and new knowledge that can help create a more effective and evidence-driven social sector, capable of meeting the challenges of the twenty-first century.

With partners from across the sector, we help address the urgent need for data-based insights to support social sector organizations around the world. We also work to convene partners to address new issues and trends as they emerge and become relevant to the sector’s practices.

Within the GivingTuesday Data Commons and with the engagement of the GivingTuesday movement, we leverage our data, findings, collaborative research, and networks to create communities of learning and practice. These communities allow researchers, practitioners, and policymakers to work together to identify opportunities and test hypotheses to better understand the generosity ecosystem worldwide.

Our Research Priorities

Strengthening Resource Mobilization

Strengthening Resource Mobilization

Through studies of fundraising data and donor trends, our work aims to enhance fundraising and supporter engagement by identifying successful practices, including insights from emerging technologies

Capturing Dimensions of Generosity

Capturing Dimensions of Generosity

By examining the generosity ecosystem beyond monetary donations, our research explores the full spectrum of generosity to understand its drivers, influencers, and classifications.

Understanding the GivingTuesday Model

Understanding the GivingTuesday Model

We analyze GivingTuesday’s global leadership network to provide insights on distributed movements and support peer-learning communities and proximate leadership practices.