GivingTuesday Impact Measurement

The GivingTuesday Data Commons measures the impact of GivingTuesday through a coordinated data collection process involving donation platforms, payment processors, and nonprofit technology providers. Through their participation in this collaborative data project, partners help uncover important insights into giving behavior that can be used to collectively increase generosity, not just on GivingTuesday but year-round.

Access tools and resources for running a GivingTuesday campaign. Learn more

GivingTuesday’s Impact in the USA

Our data coverage across the United States, made possible through partnerships with more than 60 data platforms, enables us to produce giving totals and detailed insights into how Americans participated in GivingTuesday. These data partners provide the information that allows us to understand total giving, track participation trends, and measure the diverse ways people express generosity. From monetary donations to volunteering and acts of kindness, this collective data captures how millions unite with a shared purpose to give back, demonstrating the incredible power of collective action and creating real, tangible change in communities nationwide.

See list of data partners for 2025