Explore Our Work and Resources
We create and share datasets and offer access to secure data environments for further analysis and research.
We curate resource libraries to make knowledge on generosity easily accessible.
We facilitate research collaborations and convene communities to advance knowledge on generosity and civil society.
We analyze generosity and resource mobilization and publish our findings to inform practice.
The GivingTuesday Data Commons provides to the social sector what the commercial sector has long benefitted from: big data to empower organizations to understand giving behaviors, identify trends, and drive impactful change. In partnership with a global network of
180 data partners
and
2,000 collaborators
the Data Commons unites experts to share insights that advance generosity worldwide.
What We’re Learning
More money was raised in 2024, but donor engagement fell short of previous year.
In 2023, we estimated that of the $1.5 trillion donated to nonprofits globally, the largest amount is given by individuals — $500 billion — more than governments and foundations combined.
Trust in nonprofits remains strong across geographic and demographic groups.
Growing Giving: How Nonprofits Can Unlock Billions in Generosity
Utilizing data from the Fundraising Effectiveness Project (FEP) and GivingPulse, we attempted to better understand what these data may be able to tell us about the opportunities we haven’t yet realized in the giving economy. We looked at three key opportunities to grow giving – recurring, solicitation, and deseasonalization.
Explore Our Work by Topic
Strengthening Resource Mobilization
Through studies of fundraising data and donor trends, our work aims to enhance fundraising and supporter engagement by identifying successful practices, including insights from emerging technologies.
Capturing Dimensions of Generosity
By examining the generosity ecosystem beyond monetary donations, our research explores the full spectrum of generosity to understand its drivers, influencers, and classifications.
Understanding the GivingTuesday Model
We analyze GivingTuesday’s global leadership network to provide insights on distributed movements and support peer-learning communities and proximate leadership practices.
Get Involved
Are you an academic researcher, a nonprofit or philanthropic sector practitioner, or a platform professional supporting nonprofits? Discover how you can contribute to a deeper understanding of generosity in all its forms, break down knowledge silos, and help build a stronger infrastructure for the nonprofit sector.
- Leverage our data, insights, or infrastructure
- Collaborate on research projects
- Join our convenings and initiatives
